TitleVest

TitleVest Public Relations Case Study
TitleVest Public Relations Case Study
TitleVest Public Relations Case Study

The Challenge

Position TitleVest, a Manhattan-based provider of title insurance and related real estate services, as an industry leader. Generate positive press within an industry known to be dry, heavily regulated and lagging in technology.

The Solution

Since TitleVest’s inception, the company has invested significantly in the development of proprietary technology to streamline the often-laborious closing process. Honing in on this unique value proposition, Co-Communications generated a series of news releases, bylined expert articles and targeted pitches that were disseminated to New York and real estate trade media.

The team also developed a community relations program in partnership with the Arbor Day Foundation – Grow Paperless – which planted one tree for every client who transitioned from receiving paper reports to getting copies electronically.

The Results

In just one year, Co-Communications generated comprehensive media coverage for TitleVest, including: New York Daily News, Real Estate Weekly, Real Estate New York, Mann Report: Commercial Real Estate, The Title Report and Title News, among other industry publications. Co-Communications online news program for TitleVest generated more than 330,000 headline impressions. Our work was recognized with a Gold Mercury Award from the Public Relations Society of America.

To learn more about our public relations services or for help developing a powerful public relations campaign, contact us.

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