Generate a steady stream of interest from potential buyers for Palmer Hill, a 196-unit luxury townhome and condominium community on the border of Old Greenwich and Stamford, in a volatile real estate market.
Palmer Hill needed not only to attract potential buyers, but to build name recognition for both the project and its builders in the surrounding communities. To meet these challenges, Co-Communications developed a media relations campaign targeted to Fairfield County media and real estate trade publications. The campaign was supported by events designed to get the media – and potential buyers – to visit Palmer Hill and experience the quality and craftsmanship.
Through a combination of events – grand openings, ribbon cuttings, model tours and media previews – compelling pitches, bylined articles, sales announcements and online news releases, Co-Communications increased awareness, built a robust online presence and positioned Palmer Hill as the exception to the challenging real estate market. Co-Communications received a Silver Mercury Award from the Public Relations Society of America for our work with Palmer Hill.
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