Miracle Recreation: Tennessee

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The Challenge

Miracle Recreation – one of the nation’s leading companies in designing and building innovative playgrounds – sought to honor two outstanding young brothers by donating an inclusive playground to their hometown of White House, TN. Conner Long, 10, and Cayden Long, 9, always had difficulty playing together due to Cayden’s hypertonic cerebral palsy, which required the use of a wheelchair. Miracle Recreation engaged Co-Communications to tell the story of the brothers finally being able to play side-by-side.

The Solution

Co-Communications launched a publicity campaign centered on Conner and Cayden’s bond and triumphs. The two participate in children’s triathlons together, and the inclusive playground honored and rewarded Conner’s devotion to his younger brother.

The Results

In weaving together the Long family’s tenacity and Miracle Recreation’s gift, Co-Communications placed stories in Fox News (national), ABC News (national), The Huffington Post,Sports Illustrated for KidsThe Tennessean, About.com, and a slate of regional and trade publications. Co-Communications also provided comprehensive event support, assisting with photography, videography and logistics. Following the Tennessee project, Miracle Recreation contracted with Co-Communications to assist with their second playground donation – a joint effort with NBA Cares at Midland Beach Park in Staten Island, NY.

 

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