Hartford Business Journal

Hartford Business Journal Media Relations Case Study
Hartford Business Journal Media Relations Case Study
Hartford Business Journal Media Relations Case Study

The Challenge

Garner statewide media attention for Hartford Business Journal’s 13 annual events.

The Solution

Getting any media outlet to promote a competing media outlet’s events can be a challenge. As can garnering statewide coverage for a business that is based in and serves one community. By focusing on award recipients, keynote speakers and panelists, and connecting with the media covering the towns in which they lived and worked, Co-Communications was able to break through the barriers and garner extensive media coverage for everything from 40 Under Forty to the Business Energy Summit.

The Results

In 2009 alone, Co-Communications secured 250 media placements for Hartford Business Journal’s events. The clip book became a sales tool for ad reps who were working to secure event sponsorships. Award programs, such as 40 Under Forty, received a record number of nominations. Event revenue grew by 50%. Co-Communications is now in its fifth consecutive year publicizing Hartford Business Journal’s events and has expanded the relationship to include promoting thought leadership and organizational news. Co-Communications has received two Mercury Awards from the Public Relations Society of America for our work with the Hartford Business Journal.

To learn more about our media relations services or for help developing a powerful media relations strategy, contact us.

  • Display Order: 27