Guiding Eyes for the Blind

Guiding Eyes for the Blind Publicity Campaign


The Challenge

Since its inception in 1954, Guiding Eyes for the Blind has become recognized as one of the foremost guide dog schools in the world. Funded solely by contributions from individuals, corporations, foundations and organizations, the nonprofit relies on its generous donors to continue providing its life changing services free of charge. Co-Communications was initially brought in to promote Guiding Eyes for the Blind’s upcoming Golf Classic – the organization’s largest annual fundraiser, which has raised over $8 million to date.

The Solution

Co-Communications designed a results-oriented publicity campaign that, although heavily focused on the Golf Classic, embraced every aspect of the organization. We brought compelling stories to the public – both locally and nationwide – showcasing Guiding Eyes’ courageous blind guide dog handlers and dedicated volunteers.

The Results

Co-Communications’ 2013-14 campaign for Guiding Eyes for the Blind generated more than 850 media results (print, broadcast, online) with media impressions reaching 1.37 billion. Eighteen media outlets attended the 2014 Golf Classic. Since our relationship with Guiding Eyes began, major media has included TODAY, The Katie Couric Show, The New York Times, PEOPLE, New York Post, ESPN, Good Morning America, CBS Sunday Morning, USA Today, Family Circle, Newsday, as well as the New York affiliates for NBC, CBS, ABC, and FOX, among others. Guiding Eyes’ latest segment on TODAY was cited by the organization as “some of the best coverage Guiding Eyes has ever received” in its 60 years.

To learn more about our public relations services or for help developing a powerful publicity campaign, contact us.

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