Co-Communications was tasked with building a buzz around Doral Arrowwood’s executive chef being named one of ten finalists on Season 5 of The Next Food Network Star. To do so, we highlighted how the chef’s 11 years working in the Doral Arrowwood kitchens shaped his career and inspired the dishes he prepared on the show.
Co-Communications developed a community and media relations program that leveraged the chef’s experience on The Next Food Network Star to garner significant attention for Doral Arrowwood. By distributing tailored pitches to target media, Co-Communications was able to help current and prospective clients of Doral Arrowwood become better acquainted with the chef and his cuisine. Further, by tying the chef to community events in Westchester and Connecticut, Co-Communications was able to build and maintain campaign momentum for the entire ten weeks the series aired.
Co-Communications community and media relations campaign for Doral Arrowwood and The Next Food Network Star garnered significant attention for the resort and conference center. We secured ten, weekly, 5-minute segments on WFSB’s Better Connecticut, national exposure on Better TV, and feature stories in numerous print and broadcast media including WCBS880, WHUD’s Mike and Kacey In the Morning, The Journal News, Times Herald-Record, Manhattan Times, News12 Westchester and Westchester Family, among other media. Co-Communications secured a hosting opportunity for the chef at the Connecticut Forum’s ‘Food for Thought’ simulcast featuring Alice Waters, Anthony Bourdain and Duff Goldman, and coordinated a Mother’s Day cookie decorating event at the Boys and Girls Club of Northern Westchester to demonstrate how the chef’s upbringing had influenced his career and cuisine. Co-Communications campaign was recognized with a Gold Big W Award from the Advertising Club of Westchester and a Gold Mercury Award from the Public Relations Society of America.
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