CARE Darien

A community-wide collaborative designed to encourage town residents to be more accountable for their actions and respectful to everyone, CARE Darien needed to establish a brand identity and coordinating marketing assets that would inspire a groundswell of community support for its new initiative. We developed a vibrant logo that demonstrates connectivity within the community. The logo and brand elements were then applied to collateral materials – including posters, bookmarks, bumper magnets and “pass one on” cards – centered around five themes of kindness and encouraging people to be part of CARE Darien’s efforts to build and strengthen community.

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