CAPSS

CAPPS Education Public Relations Case Study
CAPPS Education Public Relations Case Study
CAPPS Education Public Relations Case Study

The Challenge

With all of the changes regarding the education system in Connecticut, The Connecticut Association of Public School Superintendents wanted to engage the “student voice” to make sure that their thoughts were heard and considered.

The Solution

Co-Communications collaborated with The Connecticut Association of Public School Superintendents to create a “Student Voices” brand that offered Connecticut learners several ways to contribute to the conversation surrounding education transformation.

The Results

The brand began as a video contest, asking students, “How would you change education so you can learn more and better?” and has now evolved into a website (www.ctsudentvoices.com) that hosts video and essay contests, and showcases insights from past contest winners. Posters, e-blasts and a promotional video were produced to solicit participation. The inaugural High School/Middle School video contest netted 53 submissions and a video of the winners was produced and distributed to lawmakers, educators and various other decision-makers to make sure that student voices count. Co-Communications’ Student Voices campaign was recognized with a PRSA Mercury Award for Integrated Communications. The video featuring winners from the inaugural contest was also recognized with a PRSA Mercury Award.

To learn more about our public relations services or for help developing a powerful public relations strategy for your education organization, contact us.

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