As the state leader in advocacy, training, and family support, Autism Services and Resources Connecticut helps to enhance the lives of those affected by Autism Spectrum Disorders as well as their families. ASRC came to Co-Communications for a complete website redesign – their original website had a wealth of information, but there were simply too many options for the user. Co-Communications first reorganized the information to create a clear hierarchy. From analyzing the original website analytics we determined which sections were most important to users – and organized the sitemap accordingly. Once the desired user flow was determined, Co-Communications redesigned the aesthetic of the site – maintaining the integrity of the original brand while modernizing it and introducing new themes, colors, and imagery.
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