Seaboard Weatherproofing & Restoration
A case study in Re-Branding
When Seaboard Weatherproofing & Restoration came to Co-Communications,
its business was virtually unsearchable. Initial searches yielded
a couple phone listings and one article.
We worked with Seaboard to develop an SEO campaign that consisted
of several elements. We worked closely with its Web administrators
to develop Web copy that would optimize the site. In addition we
issued a series of news releases, which we encouraged local sites
with high rankings as well as trade publications with highly optimized
news sites to post.
Then the transformation came. Over a six-month period of a steady
flow of news items, Seaboard's Web visibility grew from virtually
nothing to total domination of the first two to three pages of all
major search engines when conducting a search for "Seaboard
Weatherproofing."
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