SalesWorks
A case study in speaker programs
The Challenge: Ben Blumberg, president of this
sales training organization, wanted to increase the number of clients
enrolled in his programs. SalesWorks is dedicated to improving sales
and sales management skills. Ben provides coaching, counseling,
and support for sales professionals through customized training
programs.
The Solution: Co-Communications organized a speaking
tour to highlight distinct benefits of sales training and networking
skills. To support the speaking engagements, Co-Communications secured
media placements to ensure attendance.
The Results:
- Co-Communications coached Ben on presentation skills to both
large and small audiences.
- Ben made regular appearances at regional chambers of commerce,
business organizations and associations to address such topics
as “How to break the rules and close more deals with non-traditional
selling”; “Why salespeople fail and what you can do
about it”; “Handshakes and smiles – working
the room”; “Networking for results”; “Networking
magic: How to convert networking into sales opportunities”;
among others.
- Media outreach generated more than 50 results in such publications
as the Westchester County Business Journal, Patent Trader, The
Journal News, In Town magazine, Mount Vernon Inquirer, SuburbanStreet.com,
AmericanTowns.com, a variety of newsletters and e-blasts from
local chambers of commerce, calendars of events, among others.
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