Fitness Together
A case study in Public Relations
Our regional work with Fitness Together was so successful that
it led to our handling its national public relations and media effort,
which includes over 300 Fitness Together franchises throughout the
United States, as well as in Israel, Ireland and Canada.
Here’s how we did it…
Our Client: Fitness Together, the world’s
largest personal training organization within a customized setting,
is part of Fitness For Life Franchise Corporation. The Area Director
of New York for Fitness Together establishes Fitness Together franchises
in and around the state by helping to select sites, conduct lease
negotiations and identify the proper staff and trainers.
The Challenge: As a young franchise in the state
of New York, Fitness Together was not well-known in this area. The
Area Director needed to build the brand and recruit both customers
and franchisees in New York State.
The Solution: Co-Communications clearly communicated
to the consumer audience the benefits of one-on-one personal training
and the distinct benefits of Fitness Together, while also communicating
to the business audience the benefits of owning a Fitness Together
franchise.
The Results:
- Over 80 media placements in 9 months
- Scott Thompson, Area Director of Fitness Together, was featured
on the front cover of the Westchester County Business Journal
- Woodbury, Long Island studio owner Bob Mittleman was featured
as an expert in stress relief through exercise in the top Focus
story in Long Island Business News
- In just nine months, site purchases in Westchester County and
Long Island increased dramatically with seven new sites currently
operating and an additional 12 sites slated to open.
- The campaign was recognized with a “Big W” award
from the Advertising Club of Westchester.
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