Articles

Public Relations: Top Dog in Your Marketing Arsenal - In recent years, the folks behind Nathan’s Hot Dog Eating Contest - - which dates back to 1916 - - have scored a huge publicity windfall. >>

Riding the Economic Wave: Ten Sure-Fire Tips To Stretch Your Marketing Dollar - In an economic downturn, yesterday’s marketing strategies just won’t do. >>

Who Knew? It’s News! Five Ways to Publicize “Business as Usual” - As a former print journalist, I have the “inside scoop” as to what makes the news. >>

Martha Stewart: What’s in a name? - Martha Stewart has indisputably earned brand magic. >>

ZIP 10549….. Home to commerce, culture, community and change - Change is the order of the day in Mt. Kisco, a village frequently called the "hub of Northern Westchester." >>

First Order of Business - Ten Sure-Fire Marketing Tips for the New Year >>

Public Relations: IT’S ALL THAT AND MORE….. - JetBlue Airways is a company that understands the value of public relations. On one recent flight, David Neeleman, JetBlue’s CEO, came along for the ride. >>

The New Buzz in PR: How to Make a Splash Online - Perhaps no industry has been changed more dramatically by the Internet than the news media and, by extension, public relations.>>

Start Spreading the News: “The ‘Ooh Ahh’ Factor” - Public Relations has indeed come a long way since its inception nearly a century ago. The first press release was issued by Ivy Lee in 1906 for his client — the Pennsylvania Railroad — to relate the company’s “news” about an accident before reporters received other versions of the story. It worked like magic. >>