Articles

01 May 2017

Buying and leasing in a snap: new media for househunters

As seen in Fairfield County Business Journal and Westchester County Business Journal The way that real estate is bought and sold is changing, thanks in part to the growing popularity of Snapchat, which had 158 million active daily users at the close of 2016. In neighboring New York City, a small group of real estate

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25 Apr 2017

4 stumbles that keep influencers from engaging with your brand

As seen on Ragan.com  Gone are the days when journalists were the only editorial contacts on your media list. Today, media lists encompass not only editors, reporters, anchors and on-air personalities, but bloggers and online influencers who have cultivated loyal online followings around a specific genre. (For more information on the role of bloggers on

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30 Mar 2017

5 quotes to inspire and inform your marketing campaigns

As seen on Ragan.com The mental block. Hitting the creative wall. We’ve all been there: You need a great idea to propel your company’s or cause’s marketing, and you’re completely frozen. As you try to get your creative juices flowing, it’s important to keep the fundamentals of great marketing in mind. Here are five great

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21 Dec 2016

Ready. Set. Prioritize. Marketing Your Business in 2017.

As seen in Westchester County Business Journal. Year-end. The time to crunch numbers, scrutinize analytics and chart a course for the year ahead. With so many marketing channels available to get the word out about one’s products and services, creating an integrated program that reaches all of one’s target audiences can be a daunting task.

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19 Dec 2016

What to consider before finalizing your 2017 marketing budget

As seen in Hartford Business Journal. The infamous fourth quarter. The time of year when metrics are scrutinized and budgets are finalized. For small businesses and corporations alike, the key questions are the same — what was the ROI of our marketing program in 2016 and how will we improve performance in 2017? While the

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24 Oct 2016

5 ways you can craft pitches to pique journalists’ interest

As seen on Ragan.com Your client wants media coverage; that’s standard. It’s your job to devise nonstandard ways of motivating reporters, editors and producers to put your story out there. Here’s how. “What types of stories can you get me in X publication?” Our agency gets that question a lot. Although there’s no one-size-fits-all answer,

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22 Sep 2016

3 social media ROI lessons from the Ice Bucket Challenge

As seen on Ragan.com Two years after going viral, the campaign that asked participants to dump ice water on their heads offers insight into how social media marketing can make an organization serious money. Nearly two years after the Ice Bucket Challenge took the internet by storm, asking millions of people to pour ice water

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27 May 2016

Co-Communications to Speak, Host Social Media Hub at CT Business Expo

Farmington, Conn. (May 27, 2016) – Co-Communications today announced it will host a Social Media Hub at the CT Business Expo taking place Thursday, June 9th at the Connecticut Convention Center in Hartford. In addition, Co-Communications VP of Integrated Marketing, Danielle M. Cyr, will serve on the panel “Prospecting in the Age of Technology” taking

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21 Dec 2015

Lyon Shapes, Tells Client Stories

As seen in Hartford Business Journal By: John Stearns Storytelling is in Jessica Lyon’s bones. That’s how Lyon put it in 2009 when she was named a Hartford Business Journal 40 Under Forty winner as then-vice president of Co-Communications at age 29. It still applies for Lyon, 35, who was named partner of Co-Communications this

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26 Oct 2015

Co-Communications Acquires 341 Studios, Expands Design and Digital Footprint

341 Studios of Darien, Conn. is now part of the Co-Communications family New York and Connecticut – Co-Communications, a full-service marketing and public relations agency with offices in New York and Connecticut, has acquired 341 Studios, a marketing and design agency based in Darien, Connecticut. As part of the acquisition, 341 Studios will take the

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