| NAB
– National Association of Broadcasters. The NAB is a trade
association whose membership consists of more than 8,300 free, local
radio and television stations.
New product launch - The introduction
of new merchandise to the general public. This can be executed through
a special event, ad campaign or PR push.
News conference – A media event
staged by an individual or group wishing to attract media coverage
for an item of news value. Television stations and networks especially
value news conferences as source of "news" footage.
Newsletter – A publication sent
out at specific intervals in print or via e-mail and generally about
one main subject or topic that is of interest to its subscribers.
Newswire – An electronic data
stream sent via satellite that delivers the latest news directly
to print, broadcast, and online media databases across the world.
Many organizations submit press releases to a newswire service to
alert the world’s media about their latest news.
Nielsen rating – A measurement
of the percentage of U.S. television households tuned to a program
for a designated time period. Similar to Arbitron, A.C. Nielsen
is a marketing/ media research company that conducts diary surveys
to measure television viewing habits.
Outdoor Advertising – A form
of advertising (i.e. billboards, movie kiosks) which promotes a
product or service in high-traffic outside locations. |
