"No two businesses are exactly alike. I enjoy learning what is unique about each of our clients and discovering the best way to communicate that to their audience."

Beth Weiss, Senior Account Manager

Beth Weiss is responsible for general account management, writing press releases and collateral materials, coordinating special events and maintaining strong media relations.

Beth was previously employed as account manager with ID Group, a health-care staffing agency. In only one year, she helped this start-up enterprise grow from zero clients to 16, which translated into over 1,000 billable hours per week. She did this by creating marketing materials, developing new business, and establishing relationships with healthcare professionals who helped Beth generate a “buzz” for the new agency.

While in college, Beth launched her own radio show and was an active member of the Public Relations Student Society of America and the American Marketing Association. Beth also gained experience in the advertising field through her internship with Publicis. It was there that she developed a passion for account management, account planning, and copywriting.

Beth holds a bachelor’s degree in Organizational Communication with a minor in Industrial Psychology from the State University of New York at New Paltz.