Stacey Cohen founded Co-Communications in 1997 as a full-service public relations company. Stacey began her career at Marsteller Inc. (a division of Young & Rubicam), where she was responsible for expanding the corporate communications program for advertising executives. She then held senior positions in both PR and Marketing over a six-year period at CBS/FOX Video. In 1991, Stacey struck out on her own as a marketing consultant in various industries. Stacey is an active board member of the Business Council of Westchester and chairs its Marketing Communications Council. She previously served on the board of The Volunteer Center of the United Way and Association for Women in Communications. She has been featured in Entrepreneur Magazine, Crain’s, Sales & Marketing and other leading national publications. Stacey holds a B.S. from Syracuse University and a Master’s in Business Administration from Fordham University.
It all crystallized when I was hired by a marketing firm to write an annual report for a biotech firm that was going public and the agency wouldn’t allow me direct client contact. This was a prime example of what not to do in marketing communications and it was clear to me that working in a silo does not generate optimal results. Hence, Co-Communications.
While many think that ‘Co’ is part of my last name, it really stands for working with people. Our firm is built around collaboration — a true partnership with others where ideas are born, exchanged freely, executed and sometimes tossed out. Ultimately, good communications can transform companies, bringing them the best possible results & image.
What is your favorite PR/Marketing/Advertising campaign of all time?
Co-Communications campaign for Route 22 Restaurant is one of my favorites. Faced with a limited advertising budget, we had to be creative with our PR efforts. We developed ‘vintage’ 3d lunch box press kits that fit with Route 22’s brand and organized a grand opening event that celebrated the restaurant’s opening with both nostalgic elements and a charitable tie-in. The event garnered nearly 400 attendees and extensive media coverage, including the New York Times. Our PR campaign was recognized by the Ad Club of Westchester with The Journal News ‘Best of Show’ award and Route 22 hired us to publicize the opening of their second location a few years later.
What keeps your creative juices flowing?
What is your biggest passion outside of work?
Film…and then more film. I started my career in home video – often watching two movies a day. Although I don’t have as much time these days, my insatiable thirst for “storytelling” through film lives on.