President & CEO
Stacey began her career at Marsteller Inc. (a division of Young & Rubicam), where she was responsible for expanding the corporate communications program for advertising executives. She then held senior positions in both public relations and marketing over a six-year period at CBS/FOX Video, then the world’s largest home video company.
Stacey founded Co-Communications, Inc. in 1997. Under Stacey’s leadership, Co-Communications has been awarded the Advertising Club of Westchester’s “Best of Show” (2002, 2010, 2012) sponsored by Gannett, Forbes Enterprise Award (2006), and was inducted into the Westchester County Business Hall of Fame (2008).
She was recently named PRSA Practitioner of the Year (2013) and a Smart CEO Brava honoree (2015) in recognition of her professional achievements, experience, and reputation in the profession. Stacey speaks often at industry conferences. Stacey is a HuffPost blogger and has been featured in Entrepreneur Magazine, Forbes, Crain’s, Sales & Marketing and other leading national publications. She chairs the Business Council of Westchester’s Marketing and Communications Council and currently serves on the board of The Business Council of Westchester and United Way’s Women’s Leadership Council. She holds a B.S. from Syracuse University, MBA from Fordham University and recently received a Certificate in Entertainment, Media and Technology from NYU Leonard Stern School of Business.
It all crystallized when I was hired by a marketing firm to write an annual report for a biotech firm that was going public and the agency wouldn’t allow me direct client contact. This was a prime example of what not to do in marketing communications and it was clear to me that working in a silo does not generate optimal results. Hence, Co-Communications.
While many think that ‘Co’ is part of my last name, it really stands for working with people. Our firm is built around collaboration — a true partnership with others where ideas are born, exchanged freely, executed and sometimes tossed out. Ultimately, good communications can transform companies, bringing them the best possible results & image.
What is your favorite PR/Marketing/Advertising campaign of all time?
Co-Communications campaign for Route 22 Restaurant is one of my favorites. Faced with a limited advertising budget, we had to be creative with our PR efforts. We developed ‘vintage’ 3d lunch box press kits that fit with Route 22’s brand and organized a grand opening event that celebrated the restaurant’s opening with both nostalgic elements and a charitable tie-in. The event garnered nearly 400 attendees and extensive media coverage, including the New York Times. Our PR campaign was recognized by the Ad Club of Westchester with The Journal News ‘Best of Show’ award and Route 22 hired us to publicize the opening of their second location a few years later.
What keeps your creative juices flowing?
What is your biggest passion outside of work?
Film…and then more film. I started my career in home video – often watching two movies a day. Although I don’t have as much time these days, my insatiable thirst for “storytelling” through film lives on.