Kelly Lee

Senior Account Manager

Kelly serves as liaison between Co-Communications’ clients and the media. She is responsible for general account management, writing press releases and collateral materials, coordinating special events, handling new client proposals, and maintaining strong media relations. Kelly has successfully placed her clients in a variety of top media outlets including CBS Sunday Morning, The Today Show, USA Today, The New York Times, Family Circle, and NY Daily News, among others.

Prior to joining Co-Communications, Kelly worked in the Marketing & Public Relations department of the Rochester Philharmonic Orchestra. Some of her responsibilities included writing press materials, editing biographies, coordinating interviews with guest artists, and assisting with the production of media ads. Kelly also spent three years in the Conducting and Ensembles department at the Eastman School of Music.

In addition to her love for PR, Kelly also enjoys pursing her passion for music. She received her Bachelor of Music degree with Distinction in Applied Performance at the Eastman School of Music, studying under double bass virtuoso James VanDemark. Kelly is also a graduate of the Catherine Filene Shouse Arts Leadership Certificate Program, a division of Eastman’s Institute for Music Leadership.

Why Co-Communications?

I may have a slight bias, but I firmly believe that Co-Communications is unlike the rest. I’ve been with the firm since 2006 and wouldn’t dream of going anywhere else. Co-Communications’ collaborative, close-knit working environment inspires creativity and our client-centric focus drives our success. Not only are we 100% committed to each and every client from a business perspective, but we genuinely care and are always willing to go the extra mile to exceed their expectations.

What is your favorite PR/Marketing/Advertising campaign of all time?

As a longtime Mac user, I have a particular soft spot for Apple’s ingenious “Get a Mac” television/online video campaign by TBWA Worldwide. Launched in 2006 and running through 2009, the campaign (“I’m a Mac” / “I’m a PC”) perfectly reflected Apple’s brand image of understated elegance with an emphasis on function. No need to overcomplicate. When juxtaposed with the problem-prone PC character, a Mac’s sleek appearance and superior build quality speaks for itself. Easy sell. Consumers ultimately agreed and the computer’s market share rose 42 percent as a result.

What keeps your creative juices flowing?

Creativity often strikes unexpectedly. I usually find that my best ideas come when I’m not sitting at a desk or behind a laptop, but rather when I first crawl out of bed in the morning or while I’m in the car. Since pulling over isn’t always an option, I try to kick-start my day by jumping right into work with a quick mental brainstorm. I jot down any worthwhile ideas that pop into my head and try to flesh them out later on.

If all else fails and I find myself stuck in a slump, I take a quick break and do something completely unrelated to work – listen to a favorite song, take a walk around the block. That usually does the trick. Those few minutes spent away from the computer screen are often all I need to get my brain moving again.

What is your biggest passion outside of work?

Aside from being a mommy to my two adorable little toddlers, I’d have to say music. Performing has been an enormous part of my life and something I still enjoy doing immensely. The double bass is such a versatile instrument and has given me the opportunity to experience a variety of musical styles. The lessons I’ve learned and skills I’ve acquired through my musical studies go far beyond notes on a page or applause following a successful performance. Music transforms. It truly has the ability to touch every part of a person’s life.

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