As an Account Supervisor, Kayleigh is responsible for managing client relations, strategy development and implementation for various projects/clients and business development initiatives and maintaining strong relationships with the media. Prior to joining Co-Communications, Kayleigh spent six years at HL Group in New York City, most recently serving as Senior Account Director. In that role, she oversaw multiple clients as part of the company’s Corporate Communications practice across various industries with a focus on retail and e-commerce. In addition to securing coverage of clients with top-tier print, broadcast and online media, she was also responsible for raising the profile of C-suite executives through strategic speaking engagements, successfully placing clients at events such as the Fortune Most Powerful Women Summit, Financial Times Future of Marketing Summit, National Retail Federation’s Annual Convention and Techonomy. Kayleigh holds a B.A. in Communications, with a focus in Journalism and Public Relations, from Seton Hall University in South Orange, NJ.
As someone who has spent all of my career at a large NYC-based agency, I immediately responded to the environment at Co-Communications. It felt like home from day one. Our team is exceptionally talented and I learn something new every day. I love the collaborative nature and that we all work together to help get the best results for our clients.
What is your favorite PR/Marketing/Advertising campaign of all time?
A few years ago I worked on a campaign for Bolthouse Farms called “Eat ‘Em Like Junk Food” where they used junk-food marketing tactics (splashy packaging, exciting commercials and even vending machines) to sell baby carrots. The sales in the test markets grew exponentially, and it was the first time I saw first-hand how something as simple as packaging and marketing a product differently could influence consumer behavior. It truly showed me the power of marketing.
What keeps your creative juices flowing?
Music, always. As soon as I start working on a project the door gets closed and Spotify gets put on.
What is your biggest passion outside of work?
I have a bunch – live music, travel, hiking with my husband, yoga, spending time with friends and family. I do my best to try to get the most out of every single day.