Vice President of Integrated Marketing
Danielle is Co-Communications Vice President of Integrated Marketing, based in the Farmington, Connecticut office. Since joining Co-Communications in 2008, Danielle has worked extensively on nonprofit, technology, hospitality, lifestyle and education accounts, among other industries. A frequent presenter at conferences, universities and local business groups, and a member of PRSA National’s Speakers Showcase, Danielle has shared her social media insights as a presenter for such organizations/events as Ragan, PRSA’s International Conference, CT Association of Nonprofits, The Junior League (CT Chapters), Hartford Business Journal, Fairfield County Community Foundation, PRSA’s Northeast District Conference and PRSA-Connecticut Valley Chapter. She is actively involved in developing social media strategies for Co-Communications’ clients and spearheads the agency’s blog. Prior to joining Co-Communications, she worked for Data Reporting Corp. where she conducted client research and developed the Company’s print advertising and as a junior copywriter on the advertising side of Lang-Durham, supporting such accounts as United Illuminating. Danielle is Immediate Past President of the Connecticut Valley Chapter of PRSA (Public Relations Society of America) and a 40 Under Forty winner. She received her Principles of Fundraising Certificate from the Connecticut Association of Nonprofits and Association of Fundraising Professionals (AFP) Connecticut Chapter in 2015 and became Inbound Certified by HubSpot in 2016.
There is never a dull moment. From the diverse industries that we serve to the creative freedom we are given, there are always opportunities to learn something new and test even your most unconventional ideas. Working in a creative, fast-paced and results-driven environment brings out the best in our team and yields strong results for our clients.
What is your favorite PR/Marketing/Advertising campaign of all time?
For me, great ads are all about the taglines. Whether it’s Volkswagen’s ‘Drivers Wanted’ or M&Ms ‘Melts in Your Mouth, Not in Your Hands’ I’m drawn to succinct statements that I consistently identify with a brand. This probably also explains my love of Twitter – strong taglines can easily fit into a 140-character tweet.
What keeps your creative juices flowing?
Baking and interior decorating. There’s something about the combination of food and design that gets my wheels turning.
What is your biggest passion outside of work?
Baking. If I’m not at the office, odds are, I’m in the kitchen or reading a cookbook.