21 Dec 2016

Ready. Set. Prioritize. Marketing Your Business in 2017.

As seen in Westchester County Business Journal. Year-end. The time to crunch numbers, scrutinize analytics and chart a course for the year ahead. With so many marketing channels available to get the word out about one’s products and services, creating an integrated program that reaches all of one’s target audiences can be a daunting task.

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19 Dec 2016

What to consider before finalizing your 2017 marketing budget

As seen in Hartford Business Journal. The infamous fourth quarter. The time of year when metrics are scrutinized and budgets are finalized. For small businesses and corporations alike, the key questions are the same — what was the ROI of our marketing program in 2016 and how will we improve performance in 2017? While the

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