21 Dec 2016

Ready. Set. Prioritize. Marketing Your Business in 2017.

As seen in Westchester County Business Journal. Year-end. The time to crunch numbers, scrutinize analytics and chart a course for the year ahead. With so many marketing channels available to get the word out about one’s products and services, creating an integrated program that reaches all of one’s target audiences can be a daunting task.

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19 Dec 2016

What to consider before finalizing your 2017 marketing budget

As seen in Hartford Business Journal. The infamous fourth quarter. The time of year when metrics are scrutinized and budgets are finalized. For small businesses and corporations alike, the key questions are the same — what was the ROI of our marketing program in 2016 and how will we improve performance in 2017? While the

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24 Oct 2016

5 ways you can craft pitches to pique journalists’ interest

As seen on Ragan.com Your client wants media coverage; that’s standard. It’s your job to devise nonstandard ways of motivating reporters, editors and producers to put your story out there. Here’s how. “What types of stories can you get me in X publication?” Our agency gets that question a lot. Although there’s no one-size-fits-all answer,

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22 Sep 2016

3 social media ROI lessons from the Ice Bucket Challenge

As seen on Ragan.com Two years after going viral, the campaign that asked participants to dump ice water on their heads offers insight into how social media marketing can make an organization serious money. Nearly two years after the Ice Bucket Challenge took the internet by storm, asking millions of people to pour ice water

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27 May 2016

Co-Communications to Speak, Host Social Media Hub at CT Business Expo

Farmington, Conn. (May 27, 2016) – Co-Communications today announced it will host a Social Media Hub at the CT Business Expo taking place Thursday, June 9th at the Connecticut Convention Center in Hartford. In addition, Co-Communications VP of Integrated Marketing, Danielle M. Cyr, will serve on the panel “Prospecting in the Age of Technology” taking

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