11 Feb 2015

Nonprofit Marketing Best Practices: Tips for Driving Action

by Danielle M. Cyr, as seen on NonprofitInformation.com For nonprofits, the need to build and execute marketing programs that support an organization’s strategic and development goals is critical. It’s not just increasing visibility, boosting awareness and enhancing name recognition. It’s about marketing that generates measurable results, be it cultivating a new pool of donors, securing

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06 Feb 2015

Social media for small business

As seen in Westchester County Business Journal When leveraged strategically, social media can help businesses strengthen relationships with existing clients and attract qualified prospects and leads. With so many platforms to choose from, businesses are tasked with determining not only which are best-suited to meet their business’ needs, but identifying how best to allocate resources

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