05 Dec 2013

Digital Marketing Glossary

Banner Ad: A form of web advertising. Blog: Short for web log, a blog is a website maintained by an individual or company where entries of commentary, descriptions of events or other material such as graphics or video, can be posted. Conversion Rate: The calculation of the number of viewers to qualified business or sales

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04 Dec 2013

Inbound Marketing Glossary

Blogs – Short for web log, a blog is a website maintained by an individual or company where entries of commentary, descriptions of events or other material such as graphics or video, can be posted. As part of an Inbound Marketing program, blogs may serve as a teaser to a whitepaper or e-book and contain

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03 Dec 2013

PR/Marketing Glossary

Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Advertising campaign – A series of advertisements, commercials, and related promotional materials that share a single idea or theme. Designed to be used simultaneously as part of a coordinated advertising

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