05 Dec 2013

Digital Marketing Glossary

Banner Ad: A form of web advertising. Blog: Short for web log, a blog is a website maintained by an individual or company where entries of commentary, descriptions of events or other material such as graphics or video, can be posted. Conversion Rate: The calculation of the number of viewers to qualified business or sales

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04 Dec 2013

Inbound Marketing Glossary

Blogs – Short for web log, a blog is a website maintained by an individual or company where entries of commentary, descriptions of events or other material such as graphics or video, can be posted. As part of an Inbound Marketing program, blogs may serve as a teaser to a whitepaper or e-book and contain

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03 Dec 2013

PR/Marketing Glossary

Advertising – The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Advertising campaign – A series of advertisements, commercials, and related promotional materials that share a single idea or theme. Designed to be used simultaneously as part of a coordinated advertising

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25 Nov 2013

Leveraging social media for the hospitality industry

With 40 million registered users, Vine, a mobile app for creating 6-second videos, has quickly become a powerful tool for marketing everything from consumer packaged goods to tourist destinations. Factor in more than 150 million users of Instagram’s photo and video sharing app and 70 million users of the virtual pinboard Pinterest and there is

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04 Nov 2013

Realty marketing tips, trends to consider in 2014

It has been a tough real estate market, but recent reports show evidence of growth with Connecticut home prices and sales rising. While this may be a promising sign, things are still slow to recover and real estate companies — whether residential or commercial, architects or design builders — must continue to strategically market their

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24 Oct 2013

Tips for an era of medical change

It’s no secret that the health care landscape in America is changing. A 2013 report from the American Hospital Association and the Center for Healthcare Economics and Policy reveals 551 hospitals were part of a merger or acquisition from 2007-2012. While mergers and acquisitions may afford practitioners added resources to adapt to changes produced by

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11 Sep 2013

How to Use LinkedIn for Content Marketing

As seen on Ragan.com Did you know that four out of five LinkedIn users influence or make purchasing decisions themselves? That content published on LinkedIn generates six times more engagement than job updates? That 64 percent of LinkedIn members expect content updates to be both informative and insightful? LinkedIn is a powerful tool for professionals

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17 Jun 2013

Co-Communications’ President Wins Practitioner of the Year Award

Mount Kisco, NY – Co-Communications, Inc., a full-service public relations and marketing agency, is pleased to announce that Stacey Cohen, President of Co-Communications, was honored with the 2013 Practitioner of the Year Award at the Public Relations Society of America (PRSA) Connecticut Valley, Southern Connecticut and Westchester/Fairfield Chapters’ 18th Annual Mercury Awards celebration. The Practitioner

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14 Jun 2013

Co-Communications Wins ‘Best in Show’ at 18th Annual Mercury Awards

Farmington, Conn. – On June 13th, Co-Communications, Inc., a full-service public relations and marketing agency, was recognized with the ‘Best in Show’ as well as nine Mercury Awards by the Public Relations Society of America (PRSA) at the Connecticut Valley, Southern Connecticut, and Westchester/Fairfield Chapters’ Annual Mercury Awards celebration at the Pond House Grille in

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08 Apr 2013

Co-Communications Welcomes Mindy Gibson as Director, Client Services

Mount Kisco and New York, New York — Co-Communications, Inc., a full-service marketing communications firm with offices in Mount Kisco, Manhattan and Hartford, Conn., has announced the appointment of Mindy Gibson as Director of Client Services. Gibson, who is based out of the firm’s Manhattan office, will be responsible for senior-level strategy, planning, supervision, and

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