27 Dec 2012

Expert Social Media Tips for Your PR Communications Plan

Co-Communications Director of Social Media, Danielle M. Cyr, was recently interviewed by Salesforce Marketing Cloud (formerly Radian6) about integrating social media marketing into public relations campaigns. Here are some highlights from the interview: How has social media changed the PR and communications industry? Social media has significantly impacted PR and the communications industry.  Social media

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20 Dec 2012

Meet CT Nonprofits Newest Endorsed Partner: Co-Communications

During the 10th Annual Nonprofit Conference, CT Nonprofits named Co-Communications, a full-service marketing and public relations firm with offices in Connecticut and New York, an endorsed partner for marketing and public relations services.  Here’s a little Q & A to help you learn more about our newest endorsed partner: 1. What makes Co-Communications unique? The

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03 Dec 2012

Communications planning in the real-time media world

As seen in Hartford Business Journal By Jessica Lyon Planning remains an essential part of effective organizational communications; however, planning in the real-time media world requires a far more nimble approach. Communications plans can no longer chart each initiative for the next five years. In the world of more than 100,000 tweets per minute, it is

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19 Nov 2012

Connecticut Association of Nonprofits Names Co-Communications Endorsed Partner for Marketing & Public Relations

Hartford and Farmington, Conn. -–The Connecticut Association of Nonprofits today announced Co-Communications, Inc., a full-service public relations and marketing firm with offices in Connecticut and New York, as its endorsed partner for marketing and public relations.  The news was announced during the CT Association of Nonprofits 10th Annual Nonprofit Conference, held at the Omni New

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12 Nov 2012

10 Characteristics of Great Online Content

As seen on Ragan.com In the content marketing era, there is no shortage of great information to consume online. While this provides Web-surfing audiences with a plethora of details on everything from how to find the right case for your iPad to how to screen an accounting firm, it also raises the bar on the

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02 Nov 2012

It’s all about the content

As seen in Westchester County Business Journal By Stacey Cohen Content development has become a top priority for Fortune 500 firms and small businesses alike. According to a 2011 study by the Content Marketing Institute, B2B marketers invest approximately 26 percent of their marketing budget on content marketing. Further, the main objectives of content marketing

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12 Sep 2012

5 Questions Every Social Media Policy Must Answer

As seen on Ragan.com You can sum up the case for a social media policy in four words: better safe than sorry. As companies dedicate an increasing amount of resources to social media marketing, there are more “what ifs?” What if an employee decides to use his personal Facebook account to network with clients? What

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20 Aug 2012

Co-Communications Team to Speak at 2012 PRSA International Conference

Farmington, Conn. and Mount Kisco, NY -– Co-Communications, Inc., a full-service public relations and marketing firm with offices in Connecticut and New York, today announced that Jessica Lyon, Vice President, and Danielle M. Cyr, Director of Social Media, have been selected to present at the Public Relations Society of America (PRSA) 2012 International Conference, which

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31 May 2012

Nonprofit Communications: The Importance of Knowing Your Audiences

Volunteers. Media. Event Sponsors. Key Funders. Strategic Partners. Staff. Board Members. Each plays a critical yet unique role in the success of nonprofit organizations. As unique as these roles, are the communication preferences of these audiences. Each quantifies success differently and each requires different information to effectively fulfill their role. How does one effectively address

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